MARKETING

 Marketing is the process of developing an integrated communication that aims to provide information about the goods or services in relation to satisfying human needs and desires.

Marketing starts with the fulfillment of human needs which then grew into a human desire. For example, a human being needs water to meet the needs of thirst. If there are thirst for a glass of water it needs will be met. But humans do not just want to meet her needs but also to fulfill his wish is for example a glass of clean water brands Aqua and portability. So this man chose a bottle of Aqua in accordance with the requirements in accordance with the thirst and desire that is also easy to carry.

Process in fulfilling the needs and desires of human beings that is the concept of marketing. Starting from the fulfillment of the product (product), pricing (price), delivery (place), and promoting the goods (promotion). Someone who works in the field of marketing is called marketing. Marketers should have knowledge of the concepts and principles of marketing to the marketing activities can be achieved in accordance with human needs and desires of consumers, especially the intended party.

Marketing mix are four components in the marketing of the 4P

(Products)

(Price)

(Place, including distribution)

(Promotion)

Because marketing is not an exact science such as finance, marketing mix theory is also growing. During its development, which is also known 7P 3P term is hereinafter People, Physical Evidence, Process. Author Seth Godin, for example, also offers a new theory of the Purple Cow P

Marketing is seen as more art than science, then a marketing expert depending on the skills of more consideration in making policy-oriented rather than specific knowledge.

Economists view of marketing is to create time, the place where the product is necessary or desirable and then submit the product to satisfy the needs and desires of consumers (marketing concept).

 Classical methods such as the 4Ps of marketing of the above apply also to internet marketing, internet marketing although done with many other methods that are very difficult to implement outside the internet world.

Marketing strategy

Marketing strategy is very important for a company where marketing strategy is a way of achieving the goal of a company. This is also supported by the opinion Swastha "Strategy is a series of great design that describes how a company should operate to achieve its objectives." [2] Thus, in running small businesses in particular need of development through marketing strategies. Due to the critical condition at the time it kecillah business that can provide the growth of incomes. Marketing by W. Y. Stanton marketing is something that covers the entire system associated with the objective to plan and determine the price up to promote and distribute goods and services that can satisfy the needs of actual and potential buyers. [3] Based on the above definition, the marketing process starts from finding what they want by consumers. Which ultimately has the goal of marketing is:

Potential consumer to know in detail the products that we produce and the company can provide all of their demand for the products produced.

Companies can explain in detail all the activities related to marketing. These marketing activities include a variety of activities, ranging from the description of the product, product design, product promotion, advertising products, communication to consumers, through to product delivery to consumers quickly.

Know and understand the customer so that the product is suitable to him and be sold by itself.

In general, marketing activities related to the coordination of several business activities. This marketing strategy is influenced by factors as follows:

Micro factors, namely marketing intermediaries, suppliers, competitors and the public

Macro factors, namely the demographic / economic, political / legal, technological / physical and social / cultural.

The following are things to consider for marketing: From the standpoint of the seller:

(Place),

(Product),

(Price), and

(Promotion).

From the consumer point of view:

(Customer needs and wants),

(Cost to the customer),

(Convenience), and

(Comunication).

From what has been discussed above there are several things that can be concluded, that the manufacture of products or services desired by consumers should be the focus of operational and planning activities of a company. Sustainable marketing should be a good coordination with various departments (not just in the marketing department anyway), so as to create synergy in the efforts to conduct marketing activities.